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AEO & SEO: How to Optimise for Answers

AEO & SEO

AEO & SEO: How to Optimise for Answers

Search Engine Optimisation (SEO) is evolving and Answer Engine Optimisation (AEO) is the next step forward.

Where SEO helps your site rank, AEO helps your content become the answer in zero-click formats like Google’s featured snippets or People Also Ask.

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AEO & SEO Strategy
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AEO & SEO

What Is AEO?

AEO is the process of making your content easy for Google, AI, and smart assistants to extract answers from. It prioritises structured, accurate responses that machines can trust.

AEO Techniques That Work:

  • Use Q&A format: headline with a question, answer immediately
  • Include definitions, lists, and stats where relevant
  • Add FAQ schema to help
  • Google understand your answers
  • Write for both humans and AI summarisation tools
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AEO & SEO

When SEO Meets AEO

SEO helps you rank. AEO helps you get read even when there’s no click.

Learn more about AI in Search.

Read about Voice Search strategy.

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Not ready for a full AEO service? Start with the toolkit.

The AI SEO Starter Kit includes everything you need to structure content for featured snippets, zero-click results, and Google’s AI Overviews—without hiring a strategist.
Explore what’s included or purchase now to get started.

AI SEO, AEO, Voice Search SEO with Link
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AEO & SEO

What is the difference between SEO and AEO?

SEO helps pages rank in search results, while AEO focuses on making your content the direct answer. AEO supports zero-click results like featured snippets and voice queries.

Want to Turn Content into Authority?

Read the full Zero Click Authority guide on New Media Ghost.

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