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AI in Search: How to Optimise in AI Overviews

AI in Search

AI in Search: Optimising for AI Overviews

Google’s AI Overviews and platforms like ChatGPT are changing how people search. These tools deliver full answers before users even reach a website.

If your content isn’t optimised for this shift, you’re not just missing clicks you’re missing visibility altogether.

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AI Overviews

What Are AI Overviews?

AI Overviews, formerly part of Google’s Search Generative Experience (SGE), are reshaping how content is discovered online. Rather than listing links, search engines now use AI to generate direct answers, often without showing a traditional website result at all.

That means if your business isn’t positioned to appear in these AI-generated summaries, you’re not just missing clicks you’re missing visibility entirely.

In a zero-click environment, being featured in an AI overview means your brand becomes the answer, not just an option.

AI Overviews are generated responses shown at the top of Google results. These often include:

Summaries from multiple websites

Bulleted instructions

Embedded links (often rarely clicked)

The Takeaway – your business needs to be cited, quoted, or referenced in these AI-driven answers.

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AI Overviews

What You Need to Optimise For AI Overviews

To increase your chances of being featured in AI summaries, your content must:

  • Use question-led headings 
  • Provide concise, factual answers 
  • Incorporate bullet points or numbered steps
  • Be backed by authority signals 
  • Include structured data markup 

AI Overviews reward quality, not quantity and content written for clarity and structure wins.

Prefer to implement AI search strategies yourself?

The AI SEO Starter Kit gives you the exact templates and tools to plan, write, and optimise your content for AI-generated answers and Google’s search summaries.
Read more here or buy it now and get instant access.

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AI Overviews

Why This Matters for Business Leaders​

As a business owner or marketing lead, your brand can’t afford to be invisible in AI-driven search. Whether a customer is searching on Google, speaking to Alexa, or scanning an AI assistant’s results, you need to be the source they see and trust.
 
Optimising for AI Overviews isn’t about chasing trends, it’s about leading with answers in a world where search behaviour has fundamentally changed.
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AI In Search

What are AI Overviews?

AI Overviews are summaries generated by tools like Google and ChatGPT. These pull information from trusted websites to provide answers instantly, without requiring a user to click through.

Ready to Be the Answer?

 
AI search is here and it favours those who show up first, with clarity and credibility.
Be the answer. Make your move.
 
We help brands get cited in the places AI pulls from including Google, Bing, ChatGPT, and beyond.

Discover the full Zero Click Authority strategy at New Media Ghost

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